Finance and Insurance - The Profit Center
I would like to make myself clear on a few items of interest before I get too deep into the sales processes at any dealership, including: automobile, recreational vehicles, boats, motorcycle, and even furniture or other big ticket items. A business has to turn a fair profit in order to stay in business. I believe that they should make this profit and use it to pay better quality employees a premium wage in order to serve you better. The financial strengths or weaknesses of any business can definitely have a dramatic effect on your customer service and satisfaction. I do not, in any shape or form, wish to hurt a dealerships profitability, as it is essential for his survival. I merely want to advise people how to negotiate a little better in order to make the profit center more balanced.
Let's get right down to this! Every dealership has a finance and insurance department. This department is a huge profit center in any dealership. In some cases, it earns more money than the sale of the automobile itself. Profits are made from many things that most buyers do not understand.
You as a consumer should understand the "flow" of the sales process to understand the profit centers that are ahead of you. Most negotiating from the consumer seems to stop after the original price is negotiated and agreed upon. Let's examine just a small portion of what leads up to that point.
The first thing that every consumer should understand is that when you go to a dealership several things come into play. One of the most important things that I could point out to you is that you are dealing with a business that has been trained to get the most amount of money from you as they can. They are trained and they practice these tactics everyday, day after day, week after week, month after month, and year after year. Let me point out a couple of important facts that I have said in this paragraph. First, you'll notice that I said a dealership and not a salesman and secondly, I emphasized times of day after day, week after week, etc. etc. This was done to let you know that the salesman is working very closely with the sales managers in order to make as much money as he can. Your interests are really not their objective in most cases.
One tactic that is used heavily in the business is that the salesman says he is new to the business. This may be true or not, however; keep in mind that he does not work alone. He is working with store management, who gives him advice on what to say and when to say it. These guys or gals are very well trained on how to overcome every objection that you may have to buying from them. They have been trained in the psychology of the buyer and how to tell what your "hot buttons" are. They listen to things in your conversation that you may say to one another as well as to the salesman. They are trained to tell their desk managers everything that you say and then the desk manager is trained to tell the salesman exactly what and how to answer you. A seasoned salesman does not need as much advice from his desk and may negotiate a little more with you directly without going back and forth.
The process of negotiation begins the moment that you walk into the front door or step foot out of your car and begin to look at vehicles. Different stores display inventory in different ways. This is done for crowd control or more commonly known as "up control". Control is the first step in negotiating with a customer. Ever who asks the questions controls the situation. Let me give you an example: A salesman walks up to you and says "Welcome to ABC motors, my name is Joe, and what is yours?" The salesman has just asked the first question- you answer "My name is George." He then asks you what you are looking for today, or; the famous "Can I help You?" As you can see, step after step, question after question, he leads you down a path that he is trained to do.
Many times a well trained salesperson will not answer your questions directly. In some cases, they only respond to questions with other questions in order to avert the loss of control. An example of this could be something like you asking the salesman if he has this same car with an automatic rather than a stick shift. Two responses could come back to you. One would be yes or no, the other could very well be something along the lines of: 'don't you know how to drive a stick shift?" In the second response the salesman gained more information from you in order to close you. Closing means to overcome every objection and give your customer no way out other than where do I sign. The art of selling truly is a science of well scripted roll playing and rehearsal.
We have established that the negotiating process begins with a series of questions. These questions serve as two main elements of the sales process. First and foremost is to establish rapport and control. The more information that you are willing to share with you salesman in the first few minutes gives him a greater control of the sales process. He has gathered mental notes on our ability to purchase such as whether you have a trade in or not, if you have a down payment, how much can you afford, are you the only decision maker (is there a spouse?), how is your credit, or do you have a payoff on your trade in? These are one of many pieces of information that they collect immediately. Secondly, this information is used to begin a conversation with store management about who the salesman is with, what are they looking for, and what is their ability to purchase. Generally, a sales manager then directs the sales process from his seat in the "tower". A seat that generally overlooks the sales floor or the sales lot. He is kind of like a conductor of an orchestra, seeing all, and hearing all.
I cannot describe the entire sales process with you as this varies from dealer to dealer, however; the basic principals of the sale do not vary too much. Most dealerships get started after a demo or test drive. Usually a salesman gets a sheet of paper out that is called a four square. The four square is normally used to find the customer's "hot points". The four corners of the sheet have the following items addressed, not necessarily in this order. Number one is sales price, number two is trade value, number three is down payment, and number four is monthly payments. The idea here is to reduce three out of the four items and focus on YOUR hot button. Every person settles in on something different. The idea for the salesman is to get you to focus and commit to one or two of the hot buttons without even addressing the other two or three items. When you do settle in on one of the items on the four square, the process of closing you becomes much easier.
One thing to keep in mind is that all four items are usually negotiable and are usually submitted to you the first time in a manner as to maximize the profit that the dealer earns on the deal. Usually the MSRP is listed unless there is a sales price that is advertised (in may cases the vehicle is advertised, but; you are not aware). The trade value is usually first submitted to you as wholesale value. Most dealers request 25-33% down payment. Most monthly payments are inflated using maximum rate. What this all boils down to is that the price is usually always negotiable, the trade in is definitely negotiable, the down payment may be what you choose, and the monthly payment and interest rates are most certainly negotiable. If you do your homework prior to a dealership visit you can go into the negotiation process better armed. You still need to keep two things in mind through this process. The first item is that you are dealing with a sales TEAM that is usually highly skilled and money motivated. The more you pay the more they earn. The second item to remember is that you may have done your homework and think that you are getting a great deal and the dealer is still making a lot of money. The latter part of this statement goes back to the fact that it is essential for a dealer to make a "fair" profit in order to serve you better.
Once your negotiations are somewhat settled, you are then taken to the business or finance department to finalize your paperwork. Keep in mind that this too is another negotiating process. In fact, the finance manager is usually one of the top trained sales associates that definitely knows all the ins and outs of maximizing the dealerships profit. It is in the finance department that many dealers actually earn more than they earned by selling the car, boat, RV, or other large ticket item to you. We will break these profit centers down for you and enlighten you as to how the process usually works. Remember that finance people are more often than not a superior skilled negotiator that is still representing the dealership. It may seem that he or she has your best interests at heart, but; they are still profit centered.
The real problem with finance departments are that the average consumer has just put his or her guard down. They have just negotiated hard for what is assumed to be a good deal. They have taken this deal at full faced value and assume that all negotiations are done. The average consumer doesn't even have an understanding of finances or how the finance department functions. The average consumer nearly "lays down" for anything that the finance manager says. The interest rate is one of the largest profit centers in the finance department. For example, the dealership buys the interest rate from the bank the same way that he buys the car from the manufacturer. He may only have to pay 6% to the bank for a $25,000 loan. He can then charge you 8% for that same $25,000. The dealer is paid on the difference. If this is a five year loan that amount could very well be $2,000. So the dealer makes an additional $2,000 profit on the sale when the bank funds the loan. This is called a rate spread or "reserves". In mortgages, this is disclosed at time of closing on the HUD-1 statement as Yield Spread Premium. This may also be disclosed on the Good Faith Estimate or GFE. You can see why it becomes important to understand bank rates and financing.
Many finance managers use a menu to sell aftermarket products to you. This process is very similar to the four square process that I discussed in the beginning. There are usually items like gap insurance, extended service contracts, paint and fabric guard, as well as many other after market products available from this dealer. The menu again is usually stacked up to be presented to the consumer in a way that the dealer maximizes his profitability if you take the best plan available. The presentation is usually given in a manner in which the dealer wins no matter what options are chosen. With the additional items being pitched to you at closing, your mind becomes less entrenched on the rates and terms and your focus then turns to the after market products. Each aftermarket item can very well make the dealer up to 300-400% over what he pays for these items. Gap coverage for example may cost the dealer $195.00 and is sold to the consumer for $895.00. The $700.00 is pure profit to the dealer and is very rarely negotiated down during this process. The service contract may only cost a dealer $650.00 and is being sold for $2000.00. The difference in these items are pure profit to the dealer. You see, if you only paid $995.00 for the same contract, the dealer still earns $345.00 profit from you and you still have the same coverage that you would have had if you had paid the $2000.00. The same is true for the gap coverage. You are covered the same if you paid $395.00 or $895.00 if the dealers costs are only $195.00. The only difference is the amount of profit that you paid to the dealer. Another huge profit center is paint and fabric protector. In most cases the costs to apply the product are minimal (around $125.00 on average). In many cases the dealer charges you $1200-$1800 for this paint and fabric guard.
As you can see, these products sold in the finance department are huge profit centers and are negotiable. I also have to recommend the value of most all products sold in a finance department. It is in your best interest to get the best coverage possible at the best price possible. Always remember this: The dealer has to make a fair profit to stay in business. It just doesn't have to be all out of your pocket.
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12 End-of-Year Personal Finance Must Do's
With the end of the year looming, there are many tasks that must be completed before this impending deadline.
There are even a few perks that might help to ease the transition into the new year.
While I am by no means an accountant, financial planner or lawyer, I have come up with a list of items that our family is sure to address before midnight on December 31st.
I would recommend getting in touch with a professional for a complete listing of to-dos and their financial implications.
1. Make Donations to Non-Profit Organizations -
The winter season is a great time to do a little "spring cleaning" and get rid of items that you no longer need.
Not only will you get a tax deduction from most of the items that you donate, but more importantly, people in need will be the recipients.
Warm coats, winter clothes, and blankets are perfect items to donate this winter season.
Spring and summer clothes, are too, as secondhand retail stores stock items one season ahead.
Appliances and electronics end up as gifts during the holidays.
Bathroom towels and accessories and comforter sets find their way into homes where couples are just starting out.
Just make sure to talk to an accountant about the requirements to receive a deduction.
2. Pay Regular Household Bills -
With the hustle and bustle of the season, make sure that you stay on top of your bills.
Put a reminder in your smart phone or on your calendar.
You can even tie a big bow around a stack of bills and leave them out on a kitchen counter or on the desk in the office.
3. Pay Taxes and Fees -
There are many types of taxes and fees that have a deadline of December 31st, so be sure you know what your liabilities are and make them a priority.
While federal taxes are not due until April 15th, quarterly taxes are due at year-end.
You may also have association fees that are tied to your neighborhood or professional memberships.
Review your bills because the due date may actually be January 1st, which poses the risk that you will mentally categorize them as a responsibility that has to be taken care of in January.
4. Mail Rebates -
Oh how rebates are a procrastinator's nightmare, but luckily, many of them have a mail-in-date of the end of the year.
Companies are betting that you won't send them in, which means you will have paid full price for that item that seemed like a steal when you bought it.
If you do not take care of a rebate as soon as you get it, make sure to staple the form, a cut out UPC code, serial number, item number and the original receipt to a white piece of computer paper and write the deadline date across the paper in bold marker.
Fortunately, many rebates are online these days, so they are a bit less of a hassle.
5. Annual Benefits Elections -
Most companies have an annual enrollment and benefit election period between November and December.
This period has a firm close date, after which adjustments can not be made unless there is a major life change.
You will want to review your 401K contributions, medical, dental, and vision plans, health care spending account contributions and short-term and long-term disability options.
For the time being, some companies might even offer other perks such as additional life insurance, legal services and stock options.
Take advantage of these while you can.
6. Retirement Account Contributions -
There are several options for saving money for retirement, but many have contribution deadlines of year-end.
Talk with a financial planner about a 401K, Roth IRAs, and Traditional IRAs as well as other investing options such as stocks, mutual funds, bonds and T-bills.
7. Funding College Accounts -
There are quite a few opportunities for funding a child's college education, as well.
Some states have plans that freeze the cost of a college education at today's price, even if your child will not be attending for years to come.
There are also investment accounts, such as Education IRAs, that should be discussed with a professional to obtain maximum benefit and protection of your contributions.
8. Transferring Money -
With the Death Tax alive and well, many people take advantage of transferring assets to their loved ones long before they pass.
The federal government allows between $13,000 and $14,000 to be gifted to any individual per year without incurring a gift tax.
This is also a topic to discuss with a financial planner to get a complete understanding of the rules and tax implications.
9. Financial Contributions to your Religious Institution -
Any contributions that you make will not only serve you well from a tax deduction standpoint, but it allows your religious institution to reach out to hurting or needy people during the holidays.
Your institution also has an annual budget that relies on end-of-year contributions to help meet it.
10. Use Gift Certificates and Gift Cards -
Since companies generally run their business by calendar year and perform end-of-year duties in December, your unused gift certificates and gift cards are in danger of expiring.
Make sure to contact the places for which you are holding credits to find out their holiday hours of operation.
This little perk can at least provide some relief from the stress of spending money.
11. Buy a Car -
Car dealerships often have end-of-year buying incentives that help reduce inventory before they incur year-end carrying costs.
These rebates are often quite substantial since they have met their sales quota for the year and have received their marketing and advertising dollars from the manufacturer.
Plus, with the new year's models already on the lot, last year's models become much less attractive to buyers.
Throw in the fact that salesmen's bonuses help pay off their holiday purchases and you've got a dealership that is motivated to move cars.
12. Buy a House -
The winter break is the second busiest time of year to buy a home.
Kids are out of school and adults have vacation time that they have to take.
Couple that with the fact that builders also pay inventory taxes and you've got yourself a wonderful opportunity to take advantage of.
One very important detail - make sure that you purchase the home early enough to get your homestead paperwork filed for the following year.
I hope this list of the 12 End-of-Year Personal Finance Must Do's provides you with some financial benefit, too.
Here's to another Inspired Minute!